AI Insights · Timothy · January 2023
Top 5 Theme Parks Apps on iOS in Europe Q4 2022
Explore the performance of the top 5 theme park apps on iOS in Europe for Q4 2022, including trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the performance of the top 5 theme park apps on iOS in Europe showed notable variations in weekly downloads, revenue, and active users. Here’s a detailed look at each app's performance based on data from Sensor Tower.
Disneyland® Paris saw consistent weekly downloads, peaking at around 37.7K in the week of October 24. This app maintained a steady presence with weekly active users ranging from 56.5K to 70.5K, showing an uptick towards the end of the quarter with 68K users in the last week of December.
Europa-Park & Rulantica experienced fluctuating weekly downloads, peaking at 25.8K in the week of October 24. Revenue remained minimal but steady, averaging around $2 to $3 weekly. Active users showed a downward trend mid-quarter but rebounded to 10.9K in the final week of December.
Alton Towers Resort — Official had a significant spike in downloads during October, reaching 13.9K in the week of October 24. Active users also mirrored this trend, peaking at 26.4K in the same week. The app saw a decline in both metrics as the quarter progressed, with active users dropping to 15.5K by the end of December.
My Disney Experience showed consistent weekly revenue, with a slight increase in October, peaking at $2.9K. Downloads were steady, reaching 4.4K in mid-October and closing the quarter at 4.3K. Weekly active users remained stable, fluctuating between 5.2K and 7.3K, with a notable surge to 7K in the last week of December.
Phantasialand exhibited a gradual increase in weekly downloads, culminating at 6.4K in the last week of December. Active users also saw a similar trend, rising from 3.5K at the start of the quarter to 6.9K by the end.
These insights highlight the dynamic performance of theme park apps in Europe, reflecting varying trends in user engagement and app adoption. For more detailed insights, visit Sensor Tower.